In the last couple of years, we have seen the term “digital transformation” being thrown around. You can conclude from the name that it’s tied to the digitalization happening in all industries.
But what is digital transformation, or DT in short, exactly?
Digital transformation
Since no two companies are the same or operate on the same level, digital transformation is not the same for every company, making it harder to define. Digital transformation is mostly defined as the process in which a company or business partakes by integrating fundamental changes into all areas in which it operates. It is done by transforming the business with digital technologies.
Even if the name may imply differently, DT is not only based on the digital world. It is a fact that digital technology helps people solve their problems quicker and easier than the traditional methods. But no one can undermine that there is still value in face-to-face interaction. By incorporating the best of both worlds, digital and traditional, businesses can start their journey in the transformation that will lead to greater development of all sectors.
Statistics
Looking in the past couple of years, the impact digital transformation has had on businesses around the globe is great. But many still fail to see the full potential it offers. Statistics show that the USA is currently operating at 18% of its digital potential, while Europe is at only 12%.
One of the reasons that keep people away from DT is the fear that it leads to fewer jobs and greater unemployment.
There are some studies about DT leads to jobs being lost since some traditional job positions are automated and do not need people anymore. All programs and systems that have been put in place of those job positions need to be first developed and later on maintained. All of which is done by people, balancing out the number of jobs lost and a number of the newly open.
The full impact digital transformation has on employment is still not known in terms of exact job loss. But what is known is that many traditional positions will need reskilling, according to Digital Journal.
And if we need to be the first ones to say it – learning new skills and developing your professional career does not sound like that much of a negative here.
It is also important to note that the positive impact digital transformation has on many other markets extends much further than just the impact it has on the labor market.
Online surveys
We’ve shown you how online surveys can help you increase your revenue. And now is the time to show you how you can utilize all that surveys to strengthen the process of digital transformation.
Surveys have a long tradition as a business tactic to collect feedback from customers. It has gained a bad reputation over the years. With the everyday activities, sitting down for 2 minutes and writing about what you liked or didn’t like with a service became pointless. People grew tired and avoidant even on just a mention of surveys.
Since it has been such a long-standing tradition, it must mean that surveys have something in them that makes them so resourceful to business. Fortunately, technology didn’t pass out on improving the tactics used in collecting customer feedback. And there we got online surveys.
In our digital era, online surveys are a quick and affordable option for businesses. The insight gained from asking your customers a straightforward question about their satisfaction with the product or service they have received is greater than any market comparison research you can do.
There are many online surveys you can choose from to utilize and to have the maximum benefit. There are surveys that question the overall satisfaction with the product or service. Surveys that determine the likelihood of customers recommending your company and becoming brand advocates. And ones that give you insight into ease with which customer received assistance from your company to resolve a potential issue.
Summary
We can define digital transformation in any way it can make the most sense for us and our goals. But it is certain that it is the future for many businesses. There are some companies that may be under the impression that DT is reserved for specific industries and niches. But the reality is that everyone needs some change from time to time.
You can implement new business models into your own and develop new strategies. Online surveys are there as an easy way to make small changes into the ways you operate. Making it easy for you to know in which direction you should develop and grow.
Conclusion
MetricsFlare offers the three best customer feedback surveys, NPS, CSAT, and CES. All just a few clicks away from implementing into chats, emails, and all other sources of interaction with your customers. If you are still thinking about ways you can start digitally transforming your business, start with surveys. It is a small step, but a step that will show you how easy it is to make the most out of the digital technology the world offers.